In the pursuit of financial prosperity and the flexibility of working from home, consider venturing into the realm of marketing.
The COVID-19 pandemic undeniably reshaped our world, and among the transformations it brought about was the burgeoning demand for digital marketing. As the public health crisis forced businesses to abandon their traditional marketing strategies, a shift towards online shopping by consumers ensued.
Three years down the line, this demand remains robust, with marketing managers ranking among the fastest-growing professions in the United States, according to LinkedIn. Job boards such as FlexJobs and Freelancer.com are witnessing a significant surge in remote, hybrid, and freelance marketing positions. The Bureau of Labor Statistics forecasts a remarkable 6.6% growth in marketing manager roles over the next decade, surpassing the average for all occupations.
The Key to Six-Figure Success
While some marketing positions may require a bachelor’s degree, it is by no means a mandatory prerequisite for establishing a successful career as a remote marketing manager. What carries greater weight, as per Toni Frana, FlexJobs’ lead career expert, are your technical proficiencies.
Most marketing roles necessitate a robust grasp of SEO, data analysis, and social media, among other competencies.
For instance, consider a recent job listing for a product manager at Atlassian, offering a minimum salary of $107,000. This role requires 5-7 years of marketing experience and strong writing skills, but notably, it does not mandate a degree.
You can bolster your skill set through online resources like YouTube tutorials or specialized certification programs such as Google’s popular certificate in digital marketing and e-commerce. Frana also advises creating an online portfolio to exhibit relevant marketing projects and client testimonials.
Transitioning from a Side Hustle to a Thriving Business
Fiverr, a prominent freelancing marketplace, reveals that the majority of freelance marketing opportunities are remote. This translates into marketing managers having the liberty to work from virtually anywhere while establishing their own work schedules, provided they meet project deadlines.
Fiverr has consistently witnessed an upsurge in demand for marketing talent, with searches for “digital marketing manager” spiking by 640% between April and September.
The depth of your experience equates to the height of your potential earnings.
Marketing managers on Freelancer.com, for instance, command hourly rates as high as $250. Take Alex Martkovich, a freelance digital marketing manager based in Toronto, as an example. His services on Fiverr range from $150 to $3,995. Although digital marketing commenced as a side gig for Martkovich over 15 years ago, he successfully transitioned it into a full-fledged career in 2020.
Martkovich attributes his success to a combination of factors, including building a roster of loyal clients and continuous upskilling through online marketing courses offered by Google and Meta. Presently, he enjoys the freedom to travel and work remotely, dedicating 30–40 hours per week to his profession.
Stability Amidst Flexibility
Beyond the inherent flexibility of remote work, Martkovich underscores one of its most compelling aspects: stability. “Most of my clients are in the U.S., but I work with people in Australia, Canada, and the UK, too,” he explains. “A business’s success hinges on effective marketing, making the need for this work perpetual, not confined to the U.S. but extending worldwide.”
In conclusion, the realm of remote marketing management presents an enticing avenue for career growth and financial success.
As the digital landscape continues to evolve, the demand for skilled marketing professionals remains unwavering, making it an opportune moment to embark on this journey towards six-figure earnings and the freedom to work from the comfort of your own home.