How to make money from live streaming: Twitch, TikTok, and Instagram
Over the last two years, live broadcasting has grown on major social media platforms due to the pandemic and growing interest in video content. That means more revenue for creators who earn hundreds and in some cases more than $ 1,000 a week to survive.
Live shopping on platforms like Instagram or store-targeted apps like PopShop Live, which has helped influencers become popular, is said to hit the $ 6 billion U.S. market this year. And marketers are betting that this will be the top priority of the influencer sector by 2022.
Twitch, a platform designed for and around live broadcasting, grew from 1.6 million average viewers in March 2020 to 2.5 million viewers last month, according to TwitchTracker, which follows Amazon’s website analysis.
Whether they go live on Twitch, Instagram, TikTok, or YouTube, influencers of all kinds use this format to connect with fans and make money.
Influencers can use live broadcasts to make money by getting tips from audiences, entering into paid brand partnerships, selling products, or paying viewers fees to subscribers or channel members.
Lucy Davis, a 40-year-old interior designer at ASMR, has built an audience of more than 500,000 followers thanks to a live broadcast on TikTok. During each TikTok Livestream, he can earn up to $ 300 thanks to the “gifts” feature of TikTok virtual tips sent to him by viewers.
James Curtis began streaming in April 2018 and gained fans by combining ASMR content with “Apex Legends”. He plays under the username “Darker4Serenity” and has more than 27,000 followers. He earns about $ 2,600 a month from subscriptions, sponsorships, and donations to Twitch.
Insider spoke with various creators, startups, and industry insiders about the growth of live broadcasting and how creators make money by broadcasting live.
How much money do live content creators make?
On live shopping platforms: