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HomeHow Much Money Do YouTubers Make? 6 Case Studies

How Much Money Do YouTubers Make? 6 Case Studies

How Much Money Do YouTubers Make?

As YouTube becomes more popular, people will always wonder how much money their favorite stars make. Here’s everything you need to know about YouTube revenue.

At the end of 2010, a new internet phenomenon appeared – “YouTuber”. While making money in the entertainment industry was once a gateway for a happy couple, anyone with an internet connection can now find a life that does what they love – if they work.

The idea of ​​becoming a YouTuber has become popular for many reasons. In addition to financial benefits, these people are often more accessible to their fans than Hollywood artists. But how big are YouTubers? How much do YouTubers do on average and how do they differ from big channels? We’ll find out.

Creating a YouTube channel is complicated, and many creators don’t. To make money on the platform, you must meet specific criteria – which will be well described later. For those who qualify, the median income will vary. For example, if you have a million subscribers, you can earn about $ 5,000 a month or $ 60,000 a year.

If you are a YouTuber, your average income will vary depending on the cost per mile (CPM) for the ads in your videos. However, it’s important to realize that many people don’t just rely on advertising revenue from their channels to survive.

YouTubers can make money in many ways.


Sponsored Videos are a way to generate more revenue; this can come from both one-off and long-term partnerships.

YouTubers can also sell products like Lightroom Presets to generate more revenue.

While many YouTubers do not make much money from advertising revenue alone, some channels go beyond making money from the platform.

Below are examples of 6 channels that have generated huge amounts of revenue from YouTube, describing what they do and how much they earn.


One of the most successful YouTube channels is Ryan World with ten-year-old Ryan Kaji in the lead role. Ryans World offers a family-friendly solution to help children learn more about the world and enjoy the process.

At the time of writing in January 2022, the Kajis Channel has collected 31 million subscribers. By 2020, Ryans World will receive $ 26 million in advertising revenue alone.


Another prominent YouTube channel is MrBeast, run by gaming enthusiast Jimmy Donaldson. Since January 2022, MrBeast has had more than 87 million subscribers. MrBeast also has many other channels. For example, MrBeast Gaming has 25 million followers, while Beast Reacts has 14 million. Another channel that focuses on short videos called MrBeast Shorts has more than 11 million subscribers.

Donaldson earned $ 24 million between June 2019 and the same month a year later.


YouTuber and boxer Logan Paul have been a household name in the X, Y, and Z generations. In January 2022, it surpassed 23 million subscribers on its main posting channel. In 2021, however, compared to previous years, it did not contribute regularly.

Since June 2020, Logan Paul’s speculators have estimated revenue of nearly $ 20 million a year.


KSI has been on the YouTube scene for many years. He started publishing videos from the game and became famous for his FIFA 13 series “Road to Division 1”. It has helped inspire a generation of YouTubers and has had more than 14 million subscribers since January 2022.

KSI content has improved a bit since the beginning of its channel. He has made many commentary videos and also made a career in the music industry. The KSI also fought Logan Paul in several boxing matches.

In May 2020, Goal announced that the KSI had earned nearly $ 4.5 million from YouTube.


Swedish YouTuber PewDiePie is one of the platform’s most famous names. In January 2022, it had 111 million subscribers – second only to the T-Series channel in India.

PewDiePie has been active on YouTube since 2010. Like most, he began his career on the platform by sharing video game-related content. Since then, his share has evolved and covers a wide range of topics – even if he is at the forefront of internet trends. In 2014, Forbes estimated PewDiePies’ annual YouTube revenue of nearly $ 4 million.


Nate O’Brien runs a YouTube channel under his name, with most of its content focusing on finance – especially long-term investment – and personal growth. Since January 2022, it has had more than one million subscribers.

O’Brien is clearly talking about the money-making strategies that work for him and is trying to offer dissolution measures to those who are interested in learning more about improving their financial situation.

According to Business Insider, it earns $ 444,000 a year from YouTube advertising revenue.


You must have at least 1,000 subscribers to be eligible for monetization on YouTube. What’s more, you must also gain at least 4,000 hours of vigilance from others.

If you qualify for monetization, YouTube will receive a 45% reduction in advertising revenue. In total, YouTubers can generate approximately $ 18 per 1,000 ad views – or $ 3 to $ 5 for the same number of views of their actual video.

How much YouTube pays depends on many factors.

Placing your audience can play an important role; A public member resident in Norway can get you more than one person from Argentina. You may also find that some niches are more profitable than others. To maximize revenue, it’s also important that the user doesn’t skip ads. YouTuber, whose audience sees ads indefinitely, can get more than one where it’s not, even if the former has fewer subscribers.

YouTube provides a platform for many creators from around the world to pursue a satisfying career. These individuals inspire and educate others while pursuing their passions.

Even if it looks like the ship has sailed, you can still generate revenue on YouTube. It takes a long time and a few hours of hard work, but you will be successful if you stick to it for a long time.

If you’re looking for advice on how to start a YouTube channel, check out the many articles we’ve covered.

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